Springdale Graphic Designer Katie Hughes recounts the inspiration behind A Beer Called Quest, the sixth beer to debut in our 2020 Hazy IPA series.
A Beer Called Quest is based on the song “Can I Kick It” by the American Hip- Hop group, A Tribe Called Quest. For this label, I was inspired by the band’s album artwork depicting a really cool abstract city view drawn in shades of grey, with a pop of color behind the band’s name. Rather than using a cityscape, I wanted to hone in the design to draw inspiration from the colors, and used the Springdale “yeastie boys” to create a whimsical background that mimics the album cover. With such a complicated background, the gradient of red/yellow/green is a perfect pop to make the beer name stand out, while also tying back to the band’s artwork.
I also loved the idea of playing off of the name “A Tribe Called Quest” and when constructing my vision, I really wanted to make this can fun and interactive with a “quest” that people could actively do while enjoying the beer. When I was little I LOVED iSpy or the Where’s Waldo type of games, and I drew on that love to hide a single hop in the sea of yeastie boys. And no, before you say “I found it, that was too easy!” it is not the black and white hop next to the hop names.
This label was so much fun to create, and I’m hoping it’s even more fun to drink!
Sit back, relax, and kick it with Springdale’s newest Hazy IPA, A Beer Called Quest.
We hope that this beer inspires you to tune into some music from A Tribe Called Quest. Their work has inspired us towards greater creativity and stands as a landmark in the hip hop scene. Tribe is often credited with steering the course of modern hip hop and inspiring some of the biggest artists in the game to follow including Dr Dre, Andre 3000, Lauryn Hill and many more.
Notice of Non-Affiliation and Disclaimer
We are not affiliated, associated, authorized, endorsed by, or in any way officially connected with A Tribe Called Quest, or any of its subsidiaries or its affiliates. This is the art that inspired us to create our art.
The names A Tribe Called Quest and Can I Kick It? as well as related names, marks, emblems and images are registered trademarks of their respective owners.